Our Roots: Marty York & The Sandlot
Our story begins with our founder, Marty York, aka “Yeah Yeah,” a legendary figure from the iconic Sandlot. Marty’s love for sports and collecting was forged on the sandlot, where he spent countless hours playing ball with his friends.
As he grew older, his passion for sports cards only intensified, and he began to focus on the rarest and most unique pieces in the hobby. After years of searching, Marty realized that serial numbered 1 cards and first on print collectibles were the holy grail of sports cards. And thus first on print was born.


